Read Twitter CEO Linda Yacarino’s message to staff about the “X” rebrand.

Twitter is undergoing a major rebrand after owner Elon Musk announced the platform would officially become “X” over the weekend, and CEO Linda Iacarino addressed the changes in a memo Monday applauding employees for their hard work.

The move from Twitter to X represents a step toward Musk’s goal of turning the platform into what he called “an app for everything.” In an email to employees obtained by CNBC’s Sarah Eisen, Yacarino wrote that the company has an “inventive mindset” and likes to “move at the speed of light.”

Looking ahead, she wrote, X will continue to develop experiences in video, audio, messaging, banking and payments that will “delight” users. Yakarina added that she and Musk plan to work on every team to keep “the whole community up to date.”

“Please do not take this moment for granted,” Yakarino wrote. “You write history and there is no limit to our transformation. And everyone is invited to build X with us.”

Read the full memo below.

Hi team,

What an important weekend. As I said yesterday, it’s extremely rare in life or business that you get another chance to make another big impression. This is what we experience together, in real time. Take a moment to put things into perspective.

17 years ago, Twitter left the world for good. The platform has changed the speed at which people can access information. It created a new dynamic in how people talked, discussed and reacted to what was happening in the world. Twitter introduced a new way for people, public figures and brands to build long-term relationships. In one way or another, everyone here is a driving force behind these changes. But equally, all our users and partners have constantly challenged us to dream bigger, to innovate faster and realize our great potential.

With X, we will go even further to transform the global urban space – and impress the world once again.

Our company has a unique drive to make this possible. Many companies say they want to move fast—but we like to move at the speed of light, and when we do, it’s X. At the core of our mindset is an inventor–constantly learning, trying new approaches, changing to get it right and ultimately succeed.

With X, we serve our entire community of users and customers, working tirelessly to preserve freedom of expression and choice, create limitless interactivity, and create a marketplace that ensures the economic success of all its participants.

The best news of all: we’re moving forward. Everyone should be proud of the pace of innovation over the past nine months, from long-form content to monetization for creators and huge advances in brand safety. Our usage is at an all-time high and we will continue to delight our entire community with new experiences in audio, video, messaging, payments, banking – creating a global marketplace for ideas, products, services and opportunities.

Please do not take this moment for granted. You are writing history and there is no limit to our transformation. And everyone is invited to build X with us.

Elon and I will work with every team and partner to bring X to the world. This includes keeping our entire community up to date, ensuring we all have the information we need to move forward.

Now let’s make the next big impression on the world together.


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