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Google Ad Growth Accelerates as Economic Outlook Improves

Updated Oct. 24, 2023 4:35 pm ET

Google’s business grew faster than it has in more than a year, a signal that online advertising buyers are gaining confidence in the improving economic outlook.

Google’s parent company Alphabet reported third-quarter revenue of $77 billion Tuesday, up 11% from the same period last year. The results marked the third consecutive quarter of accelerating growth for the search giant following an economic slowdown that briefly caused a rare drop in the company’s advertising sales.

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