Tech

Elon Musk has rebranded Twitter to an “X,” replacing the famous bird logo

In this July 23, 2023, file photo, Elon Musk is seen on a mobile device with the X and Twitter logos in the background.

Jonathan Raa | Nurphoto | Getty Images

On Monday, Twitter owner Elon Musk officially changed the company’s famous bird logo to an “X” as part of a sweeping rebranding that he announced on the social networking site over the weekend.

Musk, who bought the platform for $44 billion late last year, wrote in a message on Sunday that the company would soon “say goodbye to the twitter brand and, gradually, to all birds.” However, as of Monday, the X.com domain is redirecting users to Twitter’s homepage Twitter.com also remains alive. Branding in the mobile app has not changed for many users yet.

The move from Twitter to X reflects Musk’s vision to turn the platform into what he called “an app for everything.” Twitter CEO Linda Iacarino wrote in a post on Sunday that X will be “focused on audio, video, messaging, payments/banking.” She added that the platform will also be powered by artificial intelligence.

The company first began the transition to X back in April, when the name Twitter, Inc. changed to X Corp., according to court filings.

Musk, who serves as the company’s executive chairman and chief technology officer, said Monday that tweets will now be called “xs,” but when asked what retweets would be called, he wrote that “the concept needs to be revisited.”

He shared a photo of the X logo projected onto the company’s headquarters on Monday.

The Tesla The CEO tweeted on Sunday that he likes the letter “x” and that his penchant for it is not new, according to his other business ventures. SpaceX, Musk’s rocket maker, also features an X as its logo, and Musk recently launched a new artificial intelligence startup called xAI with the lofty goal of “understanding the true nature of the universe.”

Musk also co-founded PayPal, which was formerly known as X.com before rebranding in 2001. He bought the domain from PayPal in 2017.

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