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Apple is reportedly building an equivalent to ChatGPT

Apple CEO Tim Cook arrives at Sun Valley Lodge for the Allen & Company Sun Valley Conference in Sun Valley, Idaho on July 11, 2023.

Kevin Deitch | Getty Images

an apple shares briefly jumped Wednesday after a Bloomberg News report said the company is developing its own AI-powered broad-language model. It was up about 1% on the day in midday trading.

The move suggests that Apple is taking recent advances in artificial intelligence technology seriously and considering integrating them into future products. The company rarely uses the term “artificial intelligence,” opting instead for the more academic term “machine learning.”

Last year, technologists and investors were excited about big language models, artificial intelligence technologies that can produce text or code that looks like it was written by a human.

Apple has an internal framework for artificial intelligence called Ajax, and a small team of engineers has created a chatbot that some are calling “Apple GPT,” according to a Bloomberg News report. Access to the chatbot is limited by Apple. According to the report, some Apple employees believe that the company is aiming for a major artificial intelligence announcement next year.

Beyond the LLM, Apple uses a lot of machine learning in its products, from Siri’s speech recognition to the Photos app’s ability to detect faces and pets.

To some extent, Apple was late to embrace the LLM trend. Microsoft has integrated ChatGPT OpenAI into its software, Google integrated your Bard into your search engine, Amazon offers LLM through AWS and Meta this week opened a large project of the Master of Laws.

on tuesday Qualcommwhich makes processors for phones that compete with Apple’s iPhone, said it would work with Meta, so its LLMs would run directly on Android devices rather than on distant servers in the cloud.

Apple representatives did not respond to CNBC’s request for comment.

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