Twitter CEO Parag Agraval on Monday told how the social networking company is battling fake accounts and spam on the platform.
Information posted in Fr. a long topic on Twitterappears just days after Elon Musk said he would postpone the acquisition of the company for $ 44 billion while he investigates the share of fake and spam accounts on the platform.
Agraval said the team is “constantly” updating its systems and rules to help remove as much spam as possible without accidentally suspending real people and without damaging the user experience.
Twitter said fake or spam accounts accounted for less than 5% of its daily active users, which can be monetized, last quarter. Agraval said the estimate is based on “numerous human reviews (in duplicate) of thousands of accounts that are selected randomly, consistently over time, from * accounts that we count as mDAUS.”
The company’s human review process is based on its rules governing spam and platform manipulation. It uses both public and private data such as IP address and geolocation to decide on each account, he said.
“There are a LOT of details that are very important under this high-level description,” he tweeted. “A week ago, we shared with Ilona an overview of the evaluation process and look forward to continuing our conversation with him and all of you.”
Musk replied to tweets Agravala with smiling smileys. He is later added: “Since advertisers know what they’re getting for their money? It’s fundamental to Twitter’s financial health.”
Announcing his intention to acquire the company last month, Musk said one of his top priorities would be to remove “spam bots” from the platform.
But Musk has in recent days publicly questioned the deal because of the number of fake users and questioned the accuracy of Twitter when it comes to reporting fake accounts.
Musk said he would start taking random samples to determine the extent of the problem.
“To find out, my team will make a random sample of 100 @twitter subscribers. I invite others to repeat the same process and see what they discover. ” Posted by Musk. Experts in social media, misinformation and statistical analysis told CNBC last weekend that Musk’s proposed approach to further analysis is very deficient.
Under the terms of the agreement, Musk is prohibited from saying negative things about Twitter and its employees, although it is unclear what will happen if Musk violates the clause.
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