One thing that is currently lacking is product ads in the online travel sector.

For the past two weeks as Airbnb ABNB -5.77%

and Uber Technologies UBER -3.28%

introduced large, diverse platform upgrades, ostensibly to better serve consumers and make them more user-friendly when using their platforms, as demand for travel has accumulated. Changes are just as important for their results as they are for the prudence of travelers.

A poll published earlier this month on the Vacationer travel guide website found that more than 80% of Americans say they plan to travel this summer, 45% more than once. Expedia Group‘s

EXPE -6.02%

CEO Peter Kern recently said he is looking forward to the busiest travel season. The World Travel and Tourism Council predicts that this year U.S. spending on domestic travel and tourism will exceed $ 1.1 trillion, more than the pre-pandemic level by more than 11%. The cost of international travelers to the United States can reach nearly $ 155 billion.

Unfortunately, demand is only half the equation. At his conference in the first quarter, Mr. Kern of Expedia described his platform for living at the Vrbo house as “somewhat limited supplies”. He said he expects Vrbo to sell out many of its best spots over the summer.

In contrast, Airbnb says it has more than ever. During his quarterly call earlier this month, CEO Brian Cesky said that while his platform is in high demand for the summer, it has no shortage of housing on any night of the year – “even close”. At least for now: in what Mr. Cesky called “the biggest change in Airbnb in a decade,” last week his platform introduced three new features in the categories, Split Stays and AirCover, all of which will help companies better control their own deliveries . ahead of the expected influx of customers.

If you want to go to, say, Lake Tahoe on the Fourth of July, like everyone else in the Gulf area, Airbnb may not have exactly what you want, as long as you want it. But now it can direct you to nearby areas or multiple Airbnbs that are available for parts of the same trip, and still get your business. For those living in a densely populated city such as San Francisco, a trip to Tahoe may seem “offline”. Now Airbnb wants to diversify your imagination and your business by showing you lists in remote deserts, the Arctic or even underwater.

Influencing the routes of consumers in an attempt to serve more of them is not a new corner for the giant of family living. Airbnb called its old “I’m flexible” feature “critical,” which allows companies to direct demand where there’s supply.

On Monday, Uber unveiled many new features for both mobility and delivery, including Uber Travel. Like Concur’s TripIt, Uber Travel will allow you to import travel details, such as flight and hotel information, from your email to create you a travel itinerary in the Uber app. For consumers, this new feature will add convenience and advancement. But it will also allow Uber to schedule trips for the first and last mile trips of riders long before ensuring that it has the necessary capabilities.

Supply problems have been one of the biggest problems for motorists when demand recovers after a pandemic. Elevator‘s

shares rose earlier this month, losing 29% in one day, after he said there would be additional investment in driver supplies. Uber hastened to reassure its investors that it would not need significant additional incentive investments to maintain its own number of drivers. Investors should hope this is because they have already invested in the technology needed to better manage what they already have.

Houses on the lake and drivers at concerts are now hot goods. Squeezing more business out of an existing offer can be cheaper than paying for its creation.

Write Laura Foreman at laura.forman@wsj.com

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