The Epic Games logo is displayed on the smartphone.

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The creator of Fortnite Epic Games has raised $ 2 billion in funding from Sony and the Lego family, as a result of a massive deal that highlights the excitement of major companies about the so-called metaworld.

Sony will inject $ 1 billion into the company, Epic announced Monday, and Kirkby, the family-owned investment company behind Lego, will invest an equal amount. The deal, which is subject to normal closing conditions, will be valued by Epic at $ 31.5 billion.

The news is hot following a partnership announced by Epic and Lego last week to jointly develop a “family” metaworld for kids. Lego already has a successful line of video games based on lucrative franchises, including Disney’s Star Wars and Warner Bros. Batman.

“The share of our investments is focused on trends that we believe will affect the future world in which we and our children will live,” Kirkbi CEO Soren Thorup Sorensen said on Monday.

“These investments will accelerate our involvement in the world of digital gaming, and we are excited to invest in Epic Games to support their further growth path, with long-term focus on the future metaworld.”

The hype around the metaverse, the proposed network of huge virtual worlds, has recently captured the corporate world. Facebook has launched a trend by renaming itself Meta, and several major brands, including JPMorgan, Samsung and Nike, have begun experimenting with the technology.

However, companies such as Epic and Roblox have long been talking about creating a metaverse.

Epic’s Fortnite Battle Royale game allows up to 100 players to fight it to become the last in the state. But it is evolving into other forms of entertainment, organizing music concerts by artists such as Travis Scott and Marshmal, for example.

At the same time, Roblox wants to create a metaworld where millions of people can gather to play games or even work in a virtual economy powered by Robux, the app’s own currency.

Epic Games CEO Tim Sweeney said the fresh funds would help the company “accelerate our work to create a metaworld”.

“As we rethink the future of entertainment and games, we need partners who share our vision. We found this in our partnership with Sony and KIRKBI, ”Sweeney said in a statement.

Although it is best known as the company behind Fortnite, Epic Games is a powerful video game station. The company has developed Unreal Engine, one of the largest platforms used to create games, and operates its own online game store, which competes with Microsoft and Valve.

The company has found itself at the center of a heated dispute between app developers and Apple over tariffs in the App Store. Last year, a judge ruled that Apple could no longer prevent developers from dissuading users from Apple’s own payment system. The tech giant typically reduces 15% to 30% of all in-app purchases.

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