Snap is launching a flying camera, the company announced Thursday during its annual partner summit.

A camera called the Pixy is a pocket-sized device without a controller. Instead, users press a button to send a Pixy to one of four predefined flight routes. The device floats, rotates in orbit or stands a few feet above the user to take photos and videos and then lands in the user’s palm.

Snap is exposing Pixy accounts as a companion to its flagship Snapchat app. The company said that videos and photos from the flights are automatically transferred to the user’s Snapchat Memories. Users can edit the photos and share them on any other platform, the report said. Pixy stores up to 100 videos or 1000 photos.

It is available from Thursday in the US and France for $ 229.99. The basic flight package includes a Pixy camera, bumper and carrying strap, charging cable and battery. Additional batteries are available for $ 19.99, and a dual-battery charger is available for $ 49.99, the company said. The camera can make five to eight flights using standard flight modes each time the battery is recharged.

In the past, Snap has ventured into gadgets with Spectacles, its $ 380 augmented reality glasses that can overlay computer-generated images into a user’s field of vision. The company has shown that it is committed to equipment in the long run that could open up a new revenue stream other than the advertising business. However, the company said in its latest earnings report that revenue from equipment today is “not substantial”.

The company has also announced several augmented reality features and updates for developers. Snapchat currently reaches 600 million active users monthly and more than 330 million daily active users, the report said.

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