Small toy figures are visible in front of the displayed Netflix logo in this illustration made on March 19, 2020. REUTERS / Dado Ruvic / Illustration

March 17, 2022

(Reuters) – Netflix Inc is testing features, including one that will allow members to use out-of-home accounts for an additional fee, a streaming pioneer said Wednesday.

The company is testing features in Chile, Costa Rica and Peru, allowing participants with standard and premium plans to add up to two people.

Netflix is ​​also exploring another feature that will allow participants on a basic, standard, or premium plan to transfer their profile information to a new account or sub-account that stores data such as browsing history and personalized recommendations.

The company now allows people living together to share their Netflix account. However, the plans have created some confusion as to when and how accounts can be shared, the company said, adding that it affects its ability to invest in new content.

The company said it would test features for their usefulness before making changes to other parts of the world.

Netflix eased its growth expectations in January, forecasting customer replenishment in the first quarter by less than half of Wall Street expectations, citing late arrivals of expected content.

(Report by Akash Shriram in Bangalore; Edited by Shailesh Kuber)


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