Netflix’s worries are far from over. An innovation called Netflix, which was one of the few to face huge profits as soon as the 2020 pandemic began, is now facing its share of adversity. According to a recent report from InformationLong-term subscribers (three years or more) accounted for 13% of Netflix failures in the first quarter of 2022.

According to Information According to the report, these figures come from the analytical firm Antenna, which is in contact with 5 million US users who use subscription services anonymously. The figures are worrying, as compared to the second quarter of 2021, when only 6% of cancellations were from long-term users, this figure has risen to 13%.

Netflix is ​​facing harsh criticism for processing content on its platform. Users have periodically been frustrated by the platform for canceling well-produced shows on the Kulhengers after 1-2 seasons. Another problem that users face, unlike the first, is that there is too much content to choose from, and cinematic gems are few and far between. Netflix movies and series, created by themselves, which were previously a reliable warehouse, show a gradual decline in quality. In addition, Netflix has failed to consolidate a strong position in such a large market as India, largely due to some political and ideological controversies and the country’s general aversion to Western creative freedom.

But perhaps the biggest problem, which becomes even more significant because of the above, is the steady increase in the cost of subscription. In March, Netflix prices in the US rose to $ 9.99 per month (from $ 8.99) for the base plan, $ 15.49 per month (from $ 13.99) for the standard plan, $ 19.99 per month $ 17.99) for the premium plan.

India has been on the opposite side of things when it comes to prices that have fallen from initial prices. Premium Netflix, which launched at Rs 799 per month, has dropped to Rs 649 per month. In addition, last year a plan was introduced only for mobile devices of standard definition for 149 rupees per month. But Netflix’s competitors in India, including Amazon Prime Video, Disney + Hotstar, SonyLiv, Zee5, etc., have much cheaper subscription plans and, as a result, occupy a larger chunk of the market.

Netflix has been a turbulent year. For the first time in the company’s history they reported the loss of 200,000 subscribers, with trends predicting the loss of another 2 million users. Netflix also left Russia in response to the invasion of Ukraine, causing another 1 million users to lose the service. The OTT platform tried to respond to the situation as they did consider live inclusion special stand-up comedies, sports and other content without a script. There are also plans to introduce a cheaper service with advertising.

The content consumption industry is constantly showing one trend, evolving or dying. When Netflix came on the scene, it stepped on its rival Blockbuster, right down to the fact that Blockbuster closed because they abandoned innovation. Time will tell how Netflix will react, now it’s their turn to innovate and evolve.

Source by [author_name]

Previous articleEurope plans to revive solar energy to replace Russian gas
Next articleThe House passed a law on domestic terrorism after the Buffalo shooting