Facebook founder and CEO Mark Zuckerberg reacts to a meeting with the European Commission’s vice president for values ​​and transparency in Brussels on February 17, 2020.

Kenzo Tribouillard | AFP | Getty Images

Meta will create a new product group within the company focused on generative artificial intelligence, a new set of machine learning techniques that allow computers to generate text, draw pictures and create other media that resemble human output.

The move comes at a time when both big tech companies and well-capitalized startups are looking to tout advances in machine learning and incorporate artificial intelligence models into their products.

The division will combine multiple teams across Meta, CEO Mark Zuckerberg said in a Facebook post. The new group will be led by current Chief Product Officer Chris Cox.

Zuckerberg said the team will create “creative and expressive” tools for use in Meta’s products.

“We’re exploring experiences with text (like WhatsApp chat and Messenger), with images (like Instagram’s creative filters and ad formats), as well as with video and multimodal experiences,” Zuckerberg said. “We have a lot of groundwork to do before we can move on to truly futuristic experiences, but I’m excited about all the new things we’ll be creating along the way.”

For example, large language models created by OpenAI have been integrated into Microsoft’s Bing chatbot as well as a separate chatbot called ChatGPT. Google is also working on a chatbot called Bard.

On Monday, Snap announced the integration of the ChatGPT bot into its Snapchat app.

Last week, Meta announced its new large language model called LLaMA. Meta said at the time that its models stand out because they are accessible to researchers and that they are smaller and less expensive to use than larger models.

But the announcement also signaled that Meta, which does a significant amount of AI research, isn’t going to let its rivals overtake it in the AI ​​race.

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