Instagram has long solidified its claim as the best platform for sharing photos on social media in the market by removing Facebook from the throne (well, anyway, before it was acquired by them). And in classic fashion, Instagram has undergone another “visual update,” with a new, brighter icon, new typography, and full-screen marketing layouts.
The new Instagram logo didn’t go too far from the previous one, it was just a little brighter and brighter. In a blog post, Instgram shared its vision of the new logo, saying: “Our bright gradient has been redesigned through an innovative 3D modeling process to make it feel brighter and more alive. The Instagram gradient, which consists of our branded colors, is the foundation of our complete color system. With the help of lighting, the gradient signals the moments of discovery in our marketing, logo and even in the program, as seen in the creation mode, stickers and rings of Instagram Story.
The company calls its new font “Instagram Sans”. Instagram has apparently developed this new font, inspired by its logo to reflect the platform’s legacy. The Instagram logo is essentially two circles covered by squares (with rounded edges) that form a minimalist camera, and thus the font draws inspiration from squares and circles, or more millennial-friendly “squircles”. The font was presented in plain, bold, light, medium, compressed and bold forms and is available for testing by users here.
“In developing this new font, our goal was to make Instagram Sans globally available. We have partnered with language experts around the world to adapt the font to global fonts including Arabic, Thai and Japanese. We want to support all our creators and community members who promote culture to fully express themselves in whatever language they choose, ”the Instagram message reads.
Finally, as the last part of this visual update, Instagram is moving to a full-screen layout for the home feed, trying to create more “immersion” (translation – like TikTok) in the feed. This will affect the photos posted in users ’profiles, and is expected to elicit some reaction (people are working hard on how their profile looks). However, this did not affect the bottom navigation bar for switching between ribbon, reels, search page and your own user profile.
Instagram has been quite active this year, with a few changes happening quickly. Recently, the platform drew attention to users ’aversion to algorithm-generated message sequences in their feed, giving them more control over how they consume content. There have also been reports of support for Instagram NFT.