Silhouettes of laptop and mobile users are seen next to a screen projection of the YouTube logo.
Dado Ruvich | Reuters
Google on Thursday announced a price increase for YouTube TV subscriptions. That’s going up from $65 a month to $73 a month starting in April, according to an email sent to subscribers Thursday.
YouTube TV is Google’s cable replacement. It provides access to live TV and cable channels over the Internet.
“As content costs have increased and we continue to invest in the quality of our services, we are updating our pricing to continue to provide you with the best possible service,” the company said in a message to subscribers.
Google has increased the price of its wireless subscription for cord-cutters after several competing online streaming services also raised the amount they charge, including services from Disney, Apple and HBO.
In December, YouTube TV acquired the rights to the NFL’s “Sunday Ticket” package, which will allow it to sell a bundle of unsold NFL games not broadcast on local television to subscribers across the country.
YouTube will pay about $2 billion a year for the package, according to CNBC, which had several other bidders, including Apple and Disney. Google hasn’t announced pricing for its Sunday Ticket package, but under its previous owner, DirecTV, it cost $80 a month.
Google will also drop the price of an add-on to access higher-resolution 4K streams from $20 per month to $10 per month, according to the email.