Chinese rival Tesla Xpeng launches P7 and G9 electric cars in Europe

Xpeng is actively expanding into international markets. The Chinese electric car startup launched the P7 sedan and the G9 SUV in Denmark, Norway, the Netherlands and Sweden.

Zhang Peng | LightRocket | Getty Images

XpengChinese electric car startup, launched two of its flagship vehicles in a number of European countries on Friday, continuing its aggressive international push.

The company headquartered in Guangzhou (Southern China) said that the upgraded version of the sedan P7 and sports utility vehicle (SUV) G9 can be ordered in Denmark, Norway, the Netherlands and Sweden.

Brian Gu, president of Xpeng, said in a press release that the launch “represents a significant milestone” as the company expands its presence in Europe.

Xpeng sought to challenge Tesla in China, however, it still lags far behind Elon Musk’s automaker when it comes to deliveries. It is now looking to expand into international markets after a difficult year in China, which was hit by falling demand.

This could put Xpeng on a collision course with Tesla in these new markets.

Overall, Xpeng priced its P7 sedan lower than Tesla’s in Denmark, Norway, the Netherlands and Sweden, even as the American electric carmaker slashed prices worldwide to boost sales.

Xpeng claims its P7 sedan can travel 576 kilometers on a single charge, with a starting price of €49,990 ($54,917) in the Netherlands. Tesla’s Model 3 Long Range, which claims 602 kilometers on a single charge, costs 52,990 in the Netherlands.

However, the Xpeng G9 SUV is priced higher than Tesla’s Model Y, its closest competitor. Xpeng claims its G9 can travel up to 570 kilometers on a single charge. Tesla’s Model Y Long Range can travel up to 533 kilometers on a single charge. Xpeng has priced the G9 at €57,990 in the Netherlands versus €53,990 for Tesla’s Model Y Long Range as an example of a price comparison.

Xpeng will face stiff competition in Europe not only from Tesla, but also from other Chinese automakers and European automotive giants such as Volkswagenwhich made a bet on electric cars.

NioChinese competitor Xpeng, started delivering some cars to Norway in late 2021.

Last year, Xpeng accelerated its international push after opening physical stores in Europe last year and launching the P5 mass sedan.

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